There is something deeply personal about makeup. Finding a shade that feels like yours. Wearing a colour that matches your mood. Seeing a face like your own and feeling that you belong.

Krimaa exists to bring more of those moments to beauty.

With Indian skin at our heart, we celebrate the richness of our skin tones, the individuality of our features and the stories that shape us. We want that care to be felt in the shades we develop, the products we create and the faces we share.

For us, makeup is a space to explore, to be playful, expressive, understated or bold, however you feel that day. There is room for the look you love and the one you haven’t tried yet.

Our beginning is 32 foundation shades. Our purpose goes further: to create a world of beauty where you feel considered, represented and welcome exactly as you are.